Video content has had a staggering effect on a brand’s ability to connect with its audience, especially over the course of the last five years or so. With a professionally produced video that closely aligns with the brand’s values as well as those held by the audience targeted by the ad, companies have the unique opportunity to establish a deeper and more meaningful connection with consumers than ever before. So why are so few in the modern business world taking advantage of an opportunity almost universally recognized as invaluable? Video Interaction and Display: An Underutilized Marketing Technique Despite the opportunity made possible through marketing techniques like video interaction and display,…