Marketing your plastic surgery practice is no longer only word-of-mouth referrals. While positive reviews from satisfied patients are the best type of marketing, we now live in a world where consumers want immediate answers to their questions. Along with blog posts, plastic surgeons also need to harness the power of video.
Read on to learn more about video marketing.
Power of Videos
When it comes to showing before and afters, there’s probably no better way to make a statement than with a video. Creating real-patient before and after videos gives patients looking for plastic surgery an inside look into the procedures they’re interested in.
Video marketing is also a great way to start a conversation. Consumers of today, especially those who are looking to have elective procedures, need to feel comfortable with the surgeon they choose.
Humanize Your Practice
Video marketing also humanizes your practice. In addition to creating before and after videos, you’re also able to create behind-the-scene videos that show off your practice’s personality. Prospective patients want to see your softer side, not only you in the OR. While important, you need to put a face with the practice’s name.
Mobile Marketing
With over 90 percent of all consumers making purchasing decisions on their mobile phone, using video marketing to convert leads to new patients goes without saying. In less than one minute, you can capture the attention of your target audience. Instagram videos, IGTV and YouTube are the best social media platforms to create engaging content.
Types of Content
When implementing videos in your marketing strategy, you need to think outside the box. In addition to showing before and afters, you can shoot a variety of content that boosts engagement, which includes:
- A 360-degree office tour
- Patient testimonials
- Lead surgeon explaining their philosophy
- Video blog about the latest cosmetic procedures
Be the Solution
With so many plastic surgeons practicing, it can be hard to stand out against your competition. Plastic surgery practices need to be the solution to the most common complaints patients have. Creating an environment, like the one at Farrior Facial Plastic Surgery, where clients can find the answers to their questions without feeling pressured to immediately invest.
Getting Started
Getting started with video marketing doesn’t need to be difficult. It can be something as simple as a short video snippet of an outpatient procedure or welcoming viewers to your practice. To be successful, you need to be transparent. Video content needs to be authentic, entertaining and engaging. Pre-staged patient testimonials will not build trust.
The whole purpose of video marketing is to let viewers see a different side of your practice, not you trying to promote the best plastic surgeon Tampa. Your skills and level of expertise will shine through, so you don’t need to overcompensate.
By using videos to market your practice, you’ll stand out in viewers’ minds without coming off as just another plastic surgeon looking for business
